Site Audit

SEO audit (Search Engine Optimization audit) is a comprehensive analysis of a website aimed at assessing its compliance with the requirements of search engines such as Google, Yandex, Bing and others. The purpose of SEO-audit is to identify errors and weaknesses on the site, which can negatively affect its position in the search engine, as well as to develop a plan to eliminate these problems and improve SEO-optimization of the site.

SEO audit involves analyzing various aspects of a website such as:

Technical aspects:

• sitemaps
• robots.txt file
• Title and Description meta tags
• page duplicates
• loading speed and others.

Site content:

• content quality and optimization
• site structure and architecture
• Factors affecting search engine rankings
• mobile optimization
• site security
• user experience and others.

Conducting an SEO audit can help improve a site's search engine ranking position, increase organic traffic to a site, optimize a site for search engines and improve its visibility, identify and correct errors that can negatively affect a site's SEO performance.

SEO audit can be performed independently using various tools and programs such as Yandex.Webmaster, Google Search Console, Ahrefs, SEMrush and others. However, to get a more detailed and qualitative analysis, it is recommended to contact SEO specialists.