Behavioral factors

Behavioral factors in SEO are the actions of users on the site or in the search engine, which affect the ranking of the resource in search engines. They characterize how active and prolonged the interaction with the site was, and help search engines evaluate the usefulness of the resource for the user.

The impact of behavioral factors on ranking is a topic of discussion in the SEO community. Some believe that these factors exist but do not play a significant role in ranking. However, search engines such as Yandex and Google use behavioral factors to assess the quality of a website and its relevance to users' queries.

Behavioral factors include:

• Time on site
• Frequency of returning to the site
• Number of page views
• Clickability of search results
• Quick links
• Attractiveness of the <title> tag
• Newsletters and webinars that help establish user trust in the resource

You can improve behavioral factors by creating useful and interesting content that responds to user requests. It is not recommended to spruce up behavioral factors if you do not have the appropriate skill and experience in dealing with such issues, as search engines can detect such actions and apply sanctions.

In general, behavioral factors play an important role in SEO, as they help search engines understand how useful a resource is for users. Comprehensive work on the site, including filling it with quality content and taking care of positive user experience, can lead to more effective promotion of the resource in search engines.