Site Promotion in Europe: Expert SEO in Germany, France, and UK

The cost of website promotion in Europe depends on several factors:
Germany: from 1200 $/month

• Basic promotion (100-150 queries)
• 6-8 optimised texts/month
• Technical work
• Basic link building

France: from 1200 $/month

• Cultural localisation of content
• Visual content (infographics)
• Social signals
• Link building on .fr domains

United Kingdom: from 1300 $/month

• Promotion in British English
• Accounting for post-Brexit peculiarities
• Premium link building on .co.uk
• Local optimisation

Comprehensive promotion (3+ countries): from 2800 $/month with a 20-25% discount
What affects the cost:

• Competitiveness of the niche
• Number of targeted queries
• The need to create content from scratch
• Technical condition of the site
• Number of language versions

Minimum term: 6 months (SEO is a long-term strategy)

Adapting a website for European markets is a complex process involving technical, linguistic and legal aspects.
Technical requirements:
1. Multilingual structure Select one of the options:

• Subdirectories (site.com/de/, site.com/fr/) — recommended for most projects
• Subdomains (de.site.com, fr.site.com)
• Separate domains (site.de, site.fr) — for serious localisation

2. Hreflang markup Correct configuration for each language version so that Google shows the right version to the right audience.
3. Local hosting or CDN Hosting on European servers or using a Content Delivery Network for fast loading.
4. Adaptation to GDPR

• Cookie consent banner
• Privacy policy in local language
• Right to erasure
• Transparency of data processing

Language localisation:

• Translation by native speakers (not Google Translate!)
• Adaptation to cultural characteristics
• Localisation of visual content
• Adaptation of examples and case studies to the local market

Legal adaptation:

• Impressum for Germany
• Mentions légales for France
• Terms & Conditions for the UK
• Return policies according to local legislation

We take care of all technical adaptation — you don't need to understand the technical details.

We specialise in major European languages with a full team of native speakers and SEO experts:
Full support (native speakers + SEO):

• German (Deutschland, Österreich, Schweiz)
• French (France, Belgique, Suisse, Canada)
• British English (UK, Ireland)
• Spanish (España)
• Italian (Italia)

Partner support:

• Dutch
• Polish
• Portuguese
• Czech
• Swedish

What language support includes:

• SEO copywriting in the target language
• Keyword research taking into account local demand
• Cultural adaptation of content
• Working with local sources for link building
• Localisation of meta tags, alt tags, structured data

We do not use machine translation — only professional copywriters with SEO experience.

No, establishing a European company is not necessary for website promotion.
What is truly important:
1. High-quality localised website

• Correct language version
• GDPR compliance
• Local payment methods
• Adaptation to local culture

2. Google My Business (if physically present)

• An office in Europe significantly boosts local SEO
• But you can move forward without it.

3. Local backlinks

• Links from European websites (you do not need to have a company to obtain them)

4. Legal compliance

• Post information about the company on the website
• Ensure GDPR compliance
• Specify contact details and legal address

When to establish a company in the EU:

• Planning serious localisation and long-term presence
• Want to maximise local SEO (Google My Business, reviews)
• Do you work with large turnovers and need tax optimisation?
• The trust of the local audience in the "local" brand is important.

We assist with promotion regardless of whether you have European registration.

The time it takes to achieve results in European SEO depends on the competitiveness of the niche and the initial positions.
Realistic timelines:
1-2 months:

• Technical optimisation completed
• First changes in indexing
• Start of growth in low-frequency queries

2–4 months:

• Significant traffic growth (+30-60%)
• Entry into the top 30 for medium- and low-frequency queries
• First conversions from organic search

4-6 months:

• Reaching the top 10 for 50-70% of target queries
• Traffic growth +100-150%
• Stable flow of leads/sales

6–12 months:

• Stable top 5 positions for most queries
• Traffic growth +150-250%
• Scaling to additional queries

What speeds up results:

• Authoritative domain with history
• High-quality link profile
• Low niche competitiveness
• Larger budget for content and link building
• Technical readiness of the website

What slows things down:

• New domain without history
• Highly competitive niche (finance, insurance, medicine)
• Technical issues with the website
• Google sanctions in the past
• Important: the European market is more competitive than many other regions. There are strong local SEO agencies operating here, so results may take 1-2 months longer than in less developed markets.

Each European country has unique characteristics that are critical to consider in your SEO strategy.
Germany:
Mentality: Germans value detailed information, technical specifications and accuracy. They read long texts if the content is truly useful.
Content: The average reading time for an article is 8-12 minutes (one of the highest in Europe). German audiences are keen to study detailed guides, comparisons and technical reviews.
Trust: Quality certificates (TÜV, DIN), reviews on Trusted Shops, and membership in chambers of commerce are important. Without these, conversion rates will be low.
Key words: German uses many compound words. For example, "Lebensversicherung" (life insurance) is one word, not two. This affects the semantics.
France:
Mentality: French people are emotional and value aesthetics. Not only facts are important, but also the way they are presented, visual design, and brand history.
Content: Less focus on technical details, more on usefulness and emotions. The French love beautiful images, videos, and stories.
Trust: Real people's reviews, social media presence, and the brand's "human face" are important. A dry corporate style does not work.
Key words: French uses more prepositions and articles, which creates long phrases. For example, "assurance de la vie" vs. the German "Lebensversicherung".
United Kingdom:
Mentality: Britons value professionalism, but prefer an informal, friendly tone. Restrained, but with a touch of humour.
Content: Average volume between German and French. Structure and clarity are important, but not excessive detail.
Trust: Professional certifications, membership in British associations, and reviews on platforms such as Trustpilot UK are important.
Key words: British English differs from American English. "Lorry" vs "truck", "flat" vs "apartment". The use of Americanisms reduces relevance.
Practical conclusion: one cannot use the same strategy for all countries. Each market requires an individual approach that takes into account cultural, linguistic and behavioural characteristics.

Yes, we work with companies of all sizes, including small businesses and start-ups.
Start in Europe package (for small businesses):
What's included:

• Promotion in one European country (of your choice)
• Basic technical optimisation
• 100-150 targeted queries
• 6 optimised texts per month
• Basic link building (5-8 links/month)

Monthly reporting
Cost: from 65,000 roubles/month
Minimum term: 4 months
Who it is suitable for:

• Online shops with a small range of products
• Service companies entering the European market
• B2B start-ups with limited budgets
• Small businesses with 1-2 priority countries

Terms and conditions:

• The website must be technically ready (working CMS, no critical errors).
• Willingness to commit to long-term cooperation for a minimum of 4-6 months
• Openness to recommendations for improving the website

Not only can you, but you should! A comprehensive approach produces a synergistic effect.
Advantages of combining SEO + PPC:
Quick start + long-term growth

• Contextual advertising (Google Ads) delivers quick results in just one week.
• SEO gains momentum after 2-4 months
• Together, they ensure a constant flow of traffic without interruptions.

Demand testing

• Use Google Ads to quickly test which offers convert
• Use data from advertising to adjust your SEO strategy
• Find non-obvious high-conversion queries

Maximum visibility

• Your website is visible in paid advertising (top of the page)
• And in organic search results (below advertisements)
• This increases trust and overall CTR.

Data for optimisation

• Google Ads shows the exact cost per click for queries
• This helps prioritise which queries to promote in SEO.
• Receive conversion data even before reaching the top of organic search results

Our offer: When ordering SEO + Google Ads at the same time, you get a 15% discount on the second channel.
Recommended budget allocation:

• 60% on SEO (long-term strategy)
• 40% on PPC (quick results and testing)