A complex process that involves several stages and directions. Despite the fact that a business card site has a limited amount of content, it can be effectively promoted in search engines if you use the right strategies and tactics.
The main difficulties of SEO promotion of a business card website
- Limited amount of content that can be placed on a business card site
- Competition in specific niches, which is growing every day
- Difficulties with indexing the site in search engines due to the small number of pages
Comprehensive approach to SEO promotion of a business card website
- Setting up correct site indexing (robots.txt, sitemap.xml)
- Geo-linking of the site (Yandex.Directory, Google My Business, Yandex Webmaster).
- Selection of queries for promotion, including medium-frequency and low-frequency queries from the sphere with little competition.
- Writing unique content on landing pages with keywords in mind
- Setting optimized meta tags
- Elimination of possible technical errors (layout, broken links, response codes)
Additional areas of promotion of a business card site
- Targeted advertising, which allows you to get traffic and first sales without having a promoted group or community in social networks
- Contextual advertising, which provides a higher conversion rate into sales compared to targeted advertising
- Social networks that can be used to attract users and advertise products or services
The importance of quality content and site structure
- Quality content, which should be unique and optimized for search engines
- Clear structure of the site, which should be user and search engine friendly
- Use of SEO-blocks with optimized texts and headings, order form, online consultant, callback, etc.
SEO promotion of a business card site is a complex process that requires a comprehensive approach and takes into account the peculiarities of such sites. Despite the difficulties, a business card site can be effectively promoted in search engines, if you use the right strategies and tactics. It is important to determine the purpose of promotion and choose the most appropriate method of promotion, taking into account the budget, niche and other factors and we will help you in this matter!