SEO corporate website promotion is a set of measures aimed at improving the visibility and attractiveness of a website in search engines such as Google, Yandex and others. The goal of SEO is to increase the site's position in search results, increase the number of visitors and improve conversion rates.
Peculiarities of SEO promotion of corporate website:
- Semantic optimisation: formation of a semantic kernel, which includes keywords and phrases related to the company's activities.
- Internal optimisation: refinement of content and technical component of the site, building up link mass, etc.
- External optimisation: creation of high-quality and unique content, attraction of links from other resources.
- Technical optimisation: speeding up the site, fixing bugs and improving user experience.
- Local optimisation: if the company has a regional focus, it is necessary to combine thematic and regional keywords.
- Multilending: creating optimised sales pages for different target regions.
- Optimisation for mobile devices: the site should be adapted for viewing on mobile devices.
- Optimisation for voice search: the site should be optimised for voice search to be accessible to users who use voice assistants.
Methods of SEO promotion of the corporate website:
- Publication of unique articles: publication of high-quality and unique content on the site and on partner platforms.
- Creating quality content: creating content that captures users' attention and fulfils their needs.
- Image and video optimisation: adding unique, high-quality photos and videos that attract additional traffic from image searches.
- Creating a competent commercial offer: the presence of a competent commercial offer on the home page, which convinces the visitor that he came to a trustworthy resource.
- Website redesign: creating a modern and attractive website design that improves the user experience and attracts the attention of users.
- Optimisation for search engines: optimisation of the site for search engines, including setting up the main mirror of the site in Webmaster.
SEO corporate website promotion is a set of measures aimed at improving the visibility and attractiveness of a website in search engines. For successful website promotion, it is necessary to take into account the features of a corporate website, such as semantic optimisation, internal and external optimisation, technical optimisation, local optimisation and multilending. SEO promotion methods include publishing unique articles, creating quality content, optimising images and videos, creating a competent commercial offer, redesigning the site and optimising for search engines.