Promotion of online store

Promoting an online store in organic search (SEO) is a set of measures aimed at improving the visibility and positioning of a website in search results to increase the amount of organic traffic and attract potential customers.

We will go through the following basic steps to start SEO promotion of an online store:

1. Keyword planning and selection: We identify target queries that potential customers use to search for products similar to what your online store offers. We use tools such as Google Keyword Planner or Yandex.Wordstat to gather a list of keywords.
2. Optimize meta tags: Meta tags are special words or phrases that tell search engines exactly what your page is about. They help search engines better understand what you offer on your site.
3. Optimize category and product pages: Optimize the two most valuable types of pages: product category pages and product pages. Make sure these pages have unique and useful content that meets user needs.
4. Managing pages in the index: Control the pages in the index to avoid duplicates and negative impact on your site's SEO.
5. Creating quality content: Create quality and unique content that meets users' needs and attracts their attention. Use an info blog to attract potential customers and direct them to product pages.
6. Site page relinking: Site page relinking helps visitors to easily reorient within the site and find more interesting and important pages for them.
7. Monitoring and analysis of results: We will regularly monitor and analyze the results of SEO promotion to understand which strategies are effective and which need to be changed.
8. Use of SEO tools: Use SEO tools such as Ahrefs to find new keyword ideas and analyze competitor.
9. Create an account on an e-commerce platform: Create an account on an e-commerce platform that will help you quickly create an online store and lendings.

In general, SEO promotion of an online store is a long and complex process that requires constant attention and improvement. However, with the right strategy and tools that we apply, you can increase the amount of organic traffic and attract more customers to your online store.